Most people overcomplicate business building.

Especially when they try to do everything at once—branding, marketing, sales, systems, and more.

So, here's Business Building 101:

Step 1: Define your offer.

What are you selling, and who is it for? Be clear and specific. If your offer solves a problem, it sells.

Step 2: Test your idea.

Find your first customers. Start small and focus on results—it’s the fastest way to validate your idea.

Step 3: Build a simple system.

How will you deliver your product or service reliably? Start with tools you already know.

Once you get there, you can focus on:

Step 4: Scaling your marketing.

Create repeatable ways to attract customers—whether that’s ads, content, or partnerships.

Step 5: Refining your systems.

As you grow, streamline processes to save time and money. Think automation or hiring support.

Step 6: Expanding your offer.

Once your foundation is solid, explore new products, services, or markets.

The key to success?

With every action you take, figure out which one of these steps you’re stuck at.

And then make a plan to progress to the next level.