Espresso Copy

Mar 26, 2022

I spent years trying to master productivity, when I gave up trying to be a guru I finally achieve my goal

In 2009 I discovered "productivity" thanks to David Allen's GTD.

A friend lent me the book and I devoured it. Instantly I made some key changes in my life and transformed from a lazy do nothing who was never on time into a pro-active hustler.

I wanted more so I dove into productivity. I devoured

  • books

  • podcasts

  • paid courses

I did them all and saw some benefits, but it didn't last forever.

I fell into the trap of productivity porn

After a year I wasn't getting any more done.

I was still more productive than before I read GTD, but there wasn't much else. I had reached the point of diminishing returns where I needed to double my effort for minimal gains.

But it was worse than that.

I was spending so much time consuming productivity content that I didn't have as much time to BE productive. I was caught in the trap of productivity porn.

My solution at the time was to cut all productivity content. But now I've discovered a better way. Instead of trying to squeeze every drop of productivity, you just need to be productive enough.

You only need a minimum viable productivity system

Find the productivity actions that bring the greatest return, and focus on those.

For me that's

  • writing my three Most Important Tasks for the day and week.

  • doing a weekly review (with an extended month end review)

  • and time blocking my calendar

That's it. Three action that I do every week and bring huge returns.

The system you stick to is better than the perfect system

If you've felt guilty over not having the perfect productivity system, don't.

As long as you have a good enough system that helps you get the most important things done, you're fine. Once you've worked out your minimum viable productivity system, you can focus on doing instead of dreaming.

Espresso Copy

I share quick copywriting tips & notion templates for indie creators | 5+ years full-time in marketing | grow your audience and increase your income.