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Heather Larson (she/her) 🚢 🇸🇻

Heather Larson (she/her) 🚢 🇸🇻

January 21, 2022

How to Use FREE Online Courses To Pivot to a Marketing Career So You Can Work From Home

You can pivot from whatever you've been doing into a marketing career without paying a single cent.

How to Get Free Training in Marketing Online

If you're thinking about getting into digital marketing as a career, no doubt you've started to see new ads popping up in your various social feeds. "Join our college for 12-18 months and pay us $7K to start your career in marketing!"

These do come from reputable schools—but don't fall for it.

Start with Hubspot Academy Because It Has Nearly Everything You Need

In 2021, I successfully pivoted from a broadcasting career to working from home in digital marketing as a B2B social media content creator. I recommend beginning your free online marketing training with Hubspot Academy because of the variety of certificate programs available.

Hubspot’s Certifications Include:

  • Content Marketing

  • HubSpot Marketing Software

  • Inbound Marketing

  • Social Media Marketing.

  • Digital Advertising

Hubspot has tons of certifications available. They're also well-respected in the industry.

Google Skillshop Has the Rest of What You Need To Know

Google's certifications are used by digital marketers and SEO professionals. It’s FREE to open up a Google Skillshop account and take classes to gain your Google certifications.

Holding a Google Analytics or Paid Ads certification can change your life by helping you earn more and become location-independent.

Polish Your Resume and LinkedIn Profile

Compare job ad keywords to those that appear in your resume. Make sure you're gaining the certifications posted in those ads! Each time you earn a new certification, add it to your resume and plump up the keywords in your LinkedIn profile.

Read the longer version on Medium and the original, longest one on my blog for more tips and ideas for free courses to enroll in this year!