Josh Spilker 🏄‍♂️

Aug 3, 2022

Change your content marketing metrics based on the context

My content marketing metrics have changed depending on the company I've worked for.

ClickUp & Toptal: Brand searches and impressions were hugely important. Because they were unique, an increase in impressions actually mattered. We knew people were looking for us.

Friday & Range: Not the same. Friday is obviously a popular day of the week (lol), a funny song from the 00s, a famous movie, and a fading American restaurant. Impressions did not matter.

Kinda the same with Range. It's everything from artillery to ovens.

I have to sort and filter out a lot of "brand" searches to find the signal.

Adapt to the situation.

Context matters.

#marketing #contentmarketing

Josh Spilker 🏄‍♂️

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