How do I evaluate zero-volume keywords?

How do I evaluate zero-volume keywords?

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If there is a keyword with no volume, I usually check the first result and see if there's actually a better keyword that I'm missing.

If not, I'll create a post about if it's something I hear sales, customer support, or our target audience mentioning

→Or...

Don't check the volume at all! 👏🏽

The unspoken truth about "zero-volume" keywords is that you were checking to see if there was any volume, and then went forward anyway.

You could just create the post without checking to see if there are keywords (amazing!)

If you're writing about a topic or subject that you're passionate about or feel is important then it may not have any search volume, or you don't care about the search volume.

Most thought leadership is in this category.

What's your process for evaluating zero-volume keywords?

#seo #content #contentmarketing