Josh Spilker šŸ„ā€ā™‚ļø

Aug 3, 2022

Impressions from Google Search Console aren't the whole story

If someone is only sharing their impressions from Google and search console, that is literally only half the story, maybe only 1/4

Here's why:

First:
ā­ļø At Friday, I had a huge amount of impressions because of that very particular word that receives millions of impressions every month.

At Range, same thing (think appliances).

People searching for that usually don't have much intent.

Impressions ā‰  traffic


Second:

ā­ļø You get impressions even when you rank at the bottom of page 1. We know most of the clicks go somewhere else.

What should you focus on? šŸ§
1. Click through rates from those impressions (that leads to traffic)

  1. Conversion rates once they're on your site.


    #seo #contentmarketing

Josh Spilker šŸ„ā€ā™‚ļø

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