Josh Spilker 🏄‍♂️

Aug 5, 2022

Long-term > Short-Term Content Gains

SEO is still the best at demand capture.

You literally have dozens of tools giving you a ballpark number of who is searching for what.

Audience mapping for demand awareness isn't as precise (especially since Facebook took a dive).

But...
• There is more competition for #SEO.
• And it takes longer.

Then the gains compound.

Long-term > Short-term

Josh Spilker 🏄‍♂️

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