Pierre Alexandre SCHEMBRI

May 2, 2022

Creating a product roadmap tied to your value proposition

Designing product roadmaps focusing on client’s problems instead of features helped me rethink priorities.

When building a product, it’s easy to loose track of what’s important to the client.

When you focus on the job to be done, you reach product market fit faster.

Unfortunately, most people think about features and how to improve the imperfections of the product. Less time is actually spent on thinking about client’s problems.

Why ? Because "what you see is all there is".

Looking at the product every day makes it much more tangible than some client’s distant problem. So it is easier to work on what you see.

Let’s see how we can stay on track.

👉 Create a mind map of the main problems you are solving

This should be your compass and your value proposition.

Lay out up to 3 of the root problems you aim to solve. And then, refine by creating up to 3 sub-problems for each root.

For example, an online writing course mind map may be :

« Learning digital writing » (Main job to be done)

- « How to get ideas » (sub-problem)

- « How to write consistently » (sub-problem)

- « How to write headlines » (sub-problem)

👉 Map features around each sub-problem

Each sub-problem is linked to the main problem and prioritizing only a specific sub-problem would be a mistake.

Instead, each sub-problem gets its own roadmap with iterative solutions. Focus on basic features at the beginning.

👉 Gather everything in a product map

Now, bring both the problems and the features in a product map. You can use different color shades to represent phases or major versions.

The focus on the client’s job to be done, refined in sub-problems show you the extent of what your solution should cover.

Then, answer to the most pressing issues with the simpler solutions.


Pierre Alexandre SCHEMBRI

Hello ! I am the cofounder of Netsach, a digital agency based in Paris. I help service businesses generate more value for their customers