I have been reading Phantom comics since I was a kid, I love the Old Jungle Sayings: 

"The Phantom is rough with rough-necks." 

Meaning: 

The Phantom has a strong moral compass and if anybody elects to behave badly and affect others - the Phantom will take matters into his own hands.

No argument from me!

Don't mess with the Phantom or else!

Or this...

"Phantom has a thousand eyes, a thousand ears" 

Meaning: 

Be careful what you say and do, the Phantom will find out.

Just like your customers and clients if you get a bad Google review.

If you do there are consequences.

The concept of "old jungle sayings" got me thinking.

How simple life for the Phantom and those around him must be. Thanks to "old jungle sayings" everybody knows what he stands for and how to behave accordingly.

Just like a great USP is for business! 

The Phantom has a wild USP.

A USP is an "old jungle saying" - clearly stating what a business stands for and exactly who and how clients should interact. 

I remember reading in an old Dan Kennedy newsletter where he said a lot of people don't buy from you not because they don't believe the product you are selling works, but because they don't believe THEY are skilled enough or smart enough to use it. 

"There are times when the Phantom leaves the jungle and walks the streets of the town like an ordinary man."... "old jungle saying" 

You might know all about your product, or service but are you giving your prospects the absolute best chance to understand how you can help them with their needs? 

The Phantom does it with an "old jungle saying".