Day 1. You have decided to start a company. What's next?

You have the big idea. You may have an invention or a prototype. There may be a few people. You may even have some funding or a place in an accelerator program.

Now it is time to start building momentum and to transform the loose collection of elements into a company.

This is the list we share with our teams at Main Sequence when we start a Venture Science company. Not everything will be relevant for you. But it is a helpful list to stop procrastinating and start building a company as well as a product.

Go and say hello to your customers and develop a customer playbook

• Interview 100 customers and pitch. Learn what lights them up.

• Develop a customer discovery interview format. How do we get get to value discovery quickly and consistently?

• Create pitch deck for customers. It is probably different to an investor deck.

• Build a network map of the people that matter around your company. Who can champion? Who can kill?

Establish digital systems today to start collecting the memory of the company

• Something like Notion to collect playbooks, policies, etc

• Something like Hubspot or Copper to collect people (customers, potemtial employees, etc).

Build v0.1 company playbook. This can be simple at first. Trust that it will grow.

• How do we pitch?

• What do we stand for?

• What is our culture?

• How do we sell?

Turn the big idea into a first hypothesis of strategy

• Create Slam Dunk Financing hypothesis / target. What is the next funding milestone and what have you delivered by then.

• Develop Path to Massive (see startupscience.com resources)

• Develop Value Proposition Canvas (see startupscience.com resources)

• Develop Business Model Canvas (see startupscience.com resources)

• Develop OKRs (Objectives and Key Results) for the first 12 months.

Build your story

• Run Messaging workshop to know what words you use

• Establish a visual brand that is professional and be OK with the idea that you might change it one day

• Launch holding web page. Even if it is just a logo in the middle of the screen. No code services like Webflow make this easy.

• Get a Twitter account. People can't talk about you there unless they can @mention you

• Media launch - target outcome? Customer pull?

Start building thought leadership around your category

• 10 Medium Posts

• At least 2 tweets per week

• Build a Twitter list of the people that matter around your company and check into it regularly. Join the discussion

• Consider a program like Ship30for30 if you need motivation and skills to get started

Establish the corporation

• Get insurance (including D&O). Set up a cycle (eg annual) for regular review of level and scope of coverage.

• Engage accountants

• Engage lawyer

• Book first 12 months of board meetings

• Develop ESG framework and targets

• Build an ESOP plan (Lawpath)

• Draft policies for:

  • ESG (including modern slavery)

  • Diversity and inclusion

  • Risk management

  • Business continuity (e.g. COVID-related operating disruptions)

  • Delegations and authorities

Bring the invention to life

• How quickly can you show something? What is it?

• R&D Tax Project Plan. There's real money there to fund your growth

• Patent / IP strategy

• Prioritisation of proof. What do you need to show for people to believe you?

Build your investor/funding network

• Create a pitch deck for investors.

• Present to other founders for feedback

• Pitch Slam Dunk financing story to investors and test for their interest. At least 2 investors. It is OK to do this years before pitching

• Review of government grants available for your startup. Make a big list and add to the calendar

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What am I missing? I am @philmorle on Twitter