Now we’ve talked about the foundries, lets dive deeper!
You already know the greats, Helvetica, Futura, Garamond, Bodoni. Those are classics that we can’t contest, They will always be at the upper echelon of great typefaces.
So why don’t we change things up a bit and go for something more eclectic and esoteric?
We live in perhaps the golden age of typography. Now that the internet supports custom web type, There have been a lot of experimentation.
Here are my top 3 favorite typefaces that can be alternatives to what you’re using now:
Helvetica ➔ Degular (Ohno Type) Degular is like Helvetica’s weirder and artsy younger brother. He’s so sure of himself and can be both relaxed but straight. without being stiff.
Cooper Black ➔ Bogue by Mika Melvas of Melvastype is a great substitute it also has a lot of alternate glyphs
Futura ➔ Brandon Grotesque by HVD - Brandon Grotesque is an excellent substitute to Futura’s hard edges. They appear softer yet still retain their authority, Brandon Grotesque is Futura’s more patient younger brother.
If you want to stand out, get heard without being too loud and obnoxious. They’re excellent additions to your arsenal if you’re looking to add in a little bit of personality to your work.