Rod Aparicio

May 11, 2022

You have to not fit in or blend in. Only if you want to be you.

Fitting in and Blending in.

Why they're 2 dangerous things in a world of average.

Fit in → You're a square and mold yourself to fit in a circle shape. You're still a square, only now hiding your edge.

Blend in → You're a color and go into a blender with other colors. Got blended in and dissolve and dissipate your hue and intensity. You get average color.

These 2 are way too dangerous if you want to stand out. They impede you to do it.

Rod Aparicio

Brand Strategy Advisor for Indie Consulting Firms.