Watch out for these marketing trends in 2024
Short-form video content
According to a recent survey, 56% of US consumers said they bought something based on an ad they saw on
Here's why you should utilize short-form video content for your brand:
It takes less bandwidth to create
It aligns well with the fast-paced attention spans of online audiences
It's easy to repurpose
It has the highest ROI and accounts for 80% of mobile traffic
Native advertising/ sponsored content
Hubspot recently found out from a survey that 36% of marketers plan to increase their investment in native advertising in 2024
Native advertising is when your brand pays to feature content on a third-party website.
Here's why you should think of investing in native advertising:
Native advertising is a great tool to blend in and promote your brand to new audiences
Surveys reveal that consumers prefer native ads 50% more than banner ads
It produces higher CTRs because they are tailored to match their surrounding content and context
Influencer Marketing
When was the last time you scrolled through, without seeing an influencer promoting a product on your feed?
This is exactly whey you should invest in influencers in 2024:
Brands can easily expand brand awareness and gain fans from the influencer's own audience.
Micro-influencers (follower base of 10,000 - 100,000) are more affordable and effective compared to celebrities or macro influencers.
Influencer content can help fill in the gaps of your own content schedule
King of the game: AI
In 2023 48% of marketers surveyed by Hubspot reported using AI for content creation.
In 2024 the numbers have increased to 88%!!
88% of marketers plan on investing the same amount or more into leveraging AI.
And 15% plan to leverage it for the first time.
Here's why you should leverage AI for your brand:
Productivity: People have already started benefiting from AI tools like ChatGPT that streamline their tasks and boost productivity.
Enhanced decision-making: AI has the ability to process vast amounts of data in real time.
This one's my favourite - automation of repetitive tasks: AI can easily automate mundane and repetitive tasks. This will free up people for more strategic tasks.