I joined Daniel Vassallo's Small Bets cohort months ago. His cohort advocates a strategy of creating a portfolio of "small bets" (meaning small businesses or projects) to get into, rather than going all-in one project at once. The idea is to see first what pays off before jumping in.

Among the small bets of Daniel that paid off, the most interesting one is how his Twitter course, "Everyone Can Build a Twitter Audience", came about.

Crazy doesn't begin to cover it. At the height of the pandemic in 2020, he was scrolling on Twitter when he came across a random tweet from someone named Ashley. She was advertising her video "Flipping Palettes" sold on Gumroad. Without any interest at all in the subject matter, he bought her video for $25--and watched it.

In the video, Ashley showed her process of buying palettes of product returns at cheap prices from Amazon and then, selling them online at higher prices. But her content was not what gripped the attention of Daniel. But her video itself --the delivery medium.

Ashley was shown on camera casually garbed in weekend t-shirt and leggings, and filming the entire flipping process using just her trusty IPhone. She'd even be seen driving her car while filming herself (not safe!). Daniel says, "At best, her video was scrappy, and unpolished."

However, coming across her video was pivotal for Daniel. Before watching it, he never thought he could create videos. It was never on his asset list.

But seeing Ashley's video, created with the barest minimum efforts and yet, producing a commercial viable product to sell, he decided so could he create a video.

That was a Thursday when he watched the video. The next day, he went to work. For 16 hours, he created his Twitter video course: inspired by Ashley-- with zero editing, using just the webcam of his laptop, without lighting, or any special microphone. By the following Monday, three days after, he launched his own Twitter course video on Gumroad.

Fast forward today, 2023, Daniel has made almost $400K from that scrappy Twitter video course he did.

At times, it pays to not overthink--and just jump in, even if you do not quite know what you're doing.

As Daniel proved, you can always figure out what to do along the way.