Dan Koe has completely transformed my views on building an online business.

Here’s his step-by-step approach:

1. “Set a Goal”

• Define an aspirational goal you want to achieve.

• You can’t become aware of a problem to solve unless it impacts a goal.

• Example: My goal is to end suffering.

2. “Find a Problem”

• List all the obstacles standing between you and your goal.

• Focus on the most significant problem, especially one that causes you pain, is valuable enough that you’d pay to solve it, and is common among the people you can help most.

• Example: My biggest challenge was struggling to learn as a medical student.

3. “Learn How You Solved It”

• One problem has over a 1000 solutions.

• Identify the clearest and most effective solution for a specific group of people.

• Example: I solved my problem by learning how to learn, which gave me the confidence to learn any new skill.

4. “Document How You Solved It”

• Dive deep into self-education and experimentation until it becomes an obsession.

• Solving your own problems gives you a unique story that others can’t replicate.

• Example: I became obsessed with growth, mastery, and learning — these lessons transformed my life.

5. “Distill into a Replicable Process”

• Solve your problems and sell the solution.

• Businesses often fail when they try to solve problems they haven’t experienced.

• Example: I can create a newsletter that shares best practices for learning.

6. “Give It to Others That Want to be Helped”

• Once you solve one problem, you’ll notice patterns that help you solve others.

• Fall in love with the challenge of helping others solve their problems, and your ideal future will create itself.

“Do It Offline, and It’s Called Growth.

Do It Online, and It’s Called Business.”