Imagine how easy writing will feel when you know exactly what to say before you even start.

The one belief sets the tone for your entire piece, acting as the common thread that ties everything together.

It forces you to focus on the heart of your idea, cutting out unnecessary fluff.

Here’s the one belief: This new opportunity is the key to your audience's desire, and only your new mechanism can unlock it.

Let’s break down the three key elements:

The New Opportunity

• If you can't identify a new opportunity, it's not worth pursuing.

• The new opportunity is what makes your idea stand out—your unique selling proposition (USP).

• Your audience must believe that this opportunity is the key to fulfilling their desire. Without that belief, your idea won’t connect with them emotionally.

The Reader's Desire

• The new opportunity can only fulfill their desire if it offers real benefits.

• It should help them feel respected, valued, or significant.

• It needs to improve their mental, physical, social, emotional, or financial well-being.

The New Mechanism

• While the new opportunity shows WHAT makes your solution unique, the new mechanism shows HOW it works.

• Your audience must believe that only your new mechanism can deliver the result they want.

• In today’s competitive world, a new mechanism is essential to stand out.

Example: A learning system that enhances focus, feedback, and retention (new opportunity) is the key to mastering new skills quickly (desire). And it's only possible through the 4-step Feynman Technique (new mechanism).

“Once you know your new opportunity, your customer’s desire, and your new mechanism, you’re ready to write down your one belief.” — Evaldo Albuquerque