Most writing advice is overcomplicated.

All you need is a simple framework to captivate your readers from the first word.

The SUCKS Framework is built to do exactly that, keeping your audience hooked from start to finish.

Here are the 8 elements of the checklist:

Specificity

• Does this follow the Rule of One?

• Can I quantify it?

Unique and Useful

• Does this change how my One True Fan thinks, feels or acts?

• Have I written from personal perspective?

• Can I include a framework?

Undeniable

• Can I add more proof (authority by association, my story, or my clients)?

Clear

• Who is this for?

• What do they get?

Curious

• Have I tapped into their problems and desires?

• Can I use a surprising statistic, fact or statement?

• Do I open loops?

• Can I share a story?

Conversational

• Am I speaking to a friend?

• Can I use the work 'you' more?

Keep it Simple

• Can I say this in less (remove the fluff)?

• Is this grade 4 or less (use Hemingway)?

Structured

• Is this skimmable?

• Is it a slippery slide?

• Does it sound good when I read it out loud?