Most people struggle with writing.

They lack engagement, have few followers, and make little impact.

Dan Koe uses two writing frameworks daily, which helped him earn $4.1 million in 2023.

The PAS framework is a storytelling tool ideal for short-form content, including:

• Short video scripts

• Social media posts

• Product promotions

• Daily communication

This writing framework has three key components:

1. Problem: State the issue.

Problems open curiosity loops.

Once the reader knows the problem, they want to keep reading to learn the solution.

Example: Most people struggle with writing.

2. Amplify: Magnify the pain.

Show exactly how the problem impacts the reader’s life.

Highlight negative consequences using personal experiences, specific examples, or statistics.

Example: They lack engagement, have few followers, and make little impact.

3. Solution: Share a story.

People connect with stories.

Use storytelling to close the curiosity loop.

Example: the two writing frameworks that made Dan Koe millions.

“Master these two frameworks, and you can master online business and social media.”

- Dan Koe