Quality of attention matters.

Attention isn't just about getting noticed—it's about connecting on a deeper level.

This connection turns followers into fans, and storytelling is the key.

Your readers care not just about what you say but about who you are. 

By sharing stories from your day-to-day life and past experiences, you create compelling content through two types of storytelling:

1. Current: What you’re doing now.

2. Campfire: Lessons from your past.

1. Current Stories

What’s happening now?

Real-time stories are the most captivating.

Share what you’re doing, seeing, thinking, or feeling that could benefit your ideal reader.

Your story is your unique differentiator, so let your audience in on what’s happening.

To avoid coming across as bragging, always:

• Express gratitude: Show you value your reader's attention.

• Share a useful tip: Help your audience change how they think, feel, or act.

Example: Every 30 days, I publish a post sharing the 3 most important lessons learned on writing and skill-building. At the end of every post, I always thank the reader for their time.

2. Campfire Stories

What wins have you experienced?

People are drawn to those who have achieved what they want to achieve.

Results draw attention, and your journey can inspire action.

Regularly share your journey—if you don’t promote yourself, no one else will.

The key is to make your stories both useful and interesting.

Example: Consistency is a win. I highlight the publication day on my blog since the start of my writing journey to inspire others to join me in writing regularly.

What lessons have you learned from failures?

Authenticity builds trust.

While gurus hide their mistakes, guides share them.

Talk about your failures, but only once you’ve solved the problem.

Share your own experience or find a story that can guide your readers through their challenges.

Example: I failed on social media in 2015 because I didn't know how to write well. Now, I'm sharing my journey to becoming a better writer.

What beliefs have you changed?

Changing your beliefs when presented with new evidence is a sign of maturity.

It can also change how your audience thinks, which is the mark of effective storytelling.

When addressing your audience's beliefs use the phrase "But then I realized..." to create a pivotal moment.

This helps your reader come to the realization without feeling judged.

Example: I used to think winning on social media required mastering the algorithm and following trends. But then I realized all I needed to do was focus on becoming a better writer.

“People follow people, and storytelling is the fastest way to build trust at scale.”— Kieran Drew