Sam Ovens left his corporate job, dropped out of college, and started his consulting business from his parents' garage in New Zealand with no investors, debt, or outside funding. He then created Consulting.com an e-learning company that licenses training programs. Ovens also founded SnapInspect, a property inspection app, and runs an affiliate marketing empire. By 2024, Ovens has a net worth of $10M. He is also the founder of the platform "Skool". Here are 7 core secrets that made him a millionaire which anyone can apply to any business to get similar results as explained by Ryan Mathews a YouTube channel.

Finding A Profitable Traffic Source

Ovens was able to grow his business to millions by signing a joint venture with Tai Lopez. Tai Lopez had a big customer base that he had built. Sam offered these customers a complimentary webinar to sell his own program, Consulting Accelerator. This brought in about $2M dollars a month and Sam kept half of that.

Know Your Numbers And Bet On Them

Sam was willing to break even on his Consulting Accelerator program in order to grow his customer base. He knew if he could get enough customers into his sales funnel, even if they didn’t buy the first program, he could sell them higher-priced programs later. This made him to build a customer list that he could continue to profit from.

Mastery And Less Is More

Sam believes in focusing on a few things and doing them really well rather than trying to do too many things at once. He applied this to his business by focusing on one traffic source, one funnel, and a few core products. This allowed him to become an expert in these areas and get better results.

Micro-optimizations Leads To Massive Results

Sam became obsessed with optimizing his marketing funnels, especially his automated webinar for Consulting Accelerator. He tweaked headlines, payment plans, and other details to get the most conversions possible. This allowed him to spend more on advertising to acquire more customers he could sell other products to later.

Build A Compounding Customer Base

Sam created a referral program for Consulting Accelerator where both the referrer and the new enrollee received a discount. This created a compounding effect where new customers would refer other new customers, reducing Sam's advertising costs and increasing his revenue.

Great Products Create Flywheels

Sam believed in creating high-quality products that would get great results for his customers. When customers were happy, they were more likely to refer others, which would bring in even more customers. This created a flywheel effect where Sam’s business grew with little additional effort from him.