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One section is on increasing the perceived value of your product or service.
You want to focus on how your buyers identify, comprehend, and have feelings for the benefits and costs.
Here are four factors to help increase value perception:
Focus on the Dream Outcome - Help prospects envision a better future. Show the gap between their current reality and their dreams.
Increase Perceived Likelihood of Achievement - Provide evidence that your product or service works. They want to know that purchasing from you will bring the desired result they're after.
Decrease Perceived Time Delay Between Start and Achievement - Provide a clear timeline for results or offer quick wins. Shorten the time between them buying and getting the promised benefits.
Decrease Perceived Effort & Sacrifice - How can you decrease other costs the buyer has, such as time, money, or energy. One way is with a "done for you" service.
Remember, value is based on perception. By focusing on these four factors, you can increase your prospects' perception of value, making your product or service more attractive to them.