No customer arrives on your sales page without some kind of expectation.

It’s just the way the human mind works.

Use a combination of these 10 elements to create something beyond their expectations:

• Surprise. A wow experience always exceeds our expectations.

• Anticipation. Anticipating a wow experience is almost as good as the experience itself.

• Resonance. A wow experience touches the heart.

• Transcendence. In that moment, you experience purpose, meaning, or even God.

• Clarity. You suddenly “get it” in a new way.

• Presence. A wow experience creates timelessness.

• Universality. Almost everyone will experience it in a similar way.

• Evangelism. You immediately begin thinking of all the people you wish were with you.

• Longevity. The shine never wears off a wow experience. You can experience it again and again without growing tired of it.

• Privilege. A wow experience makes you proud in a good way. You’re glad to be associated with it.

Don’t settle for something less, or something that's "good enough." In doing so, you are depriving your buyers of the WOW experience they seek.

These are from the book Platform by Michael Hyatt.