When it comes to writing a killer sales letter, the deck copy is a critical piece of the puzzle.

This is the text after your headline, but before the body of the letter.

It's kinda like a mini-headline that builds on the original idea and expands on the benefits you're offering. You can even think of it as an extension of your headline.

It can be a few sentences or a series of bullet points.

But your goal is to further arouse curiosity and pull your reader into the conversation of your sales page.

Now, here's the thing:

If you can capture your reader's attention with the headline and deck copy, there's a solid chance they'll read the rest of your copy.

This is where you grab them by the collar and make them pay attention.

Use powerful language, highlight the benefits, and keep it short and sweet.

Remember, the deck copy is your chance to make a strong first impression and get your reader hooked on your sales letter.