Writing is everywhere.
Every time you open your phone you see written work from many sources. The article with the best headline wins your attention - unless the content doesn't deliver on the headline promise.
Attention spans are shortened.
There are more tasks to accomplish and projects to keep up with for each person than at any other time in history. The collective cognitive load has increased. So humanity has built tools to manage this (apps).
Convenience is incredibly important.
What is easily available gets read. This is why it costs a premium to get an ad in front of many people. It is also why platforms like Kindle have been so successful- it is more convenient than carrying a stack of books.
Artificial Intelligence can imitate writing.
Programs can be trained to replicate writing styles and generate content. Does this help or hurt a writer? And at what point will it be indistinguishable from an actual human's written work?
One thing is for certain:
The frequency of sharing thought is increasing. And to participate requires writing skills. If there wasn't a Collective Unconscious before the internet - there is now.
Our Collective Intentions manifest our future - and it starts with writing.