Information is how you make decisions.

Gut feelings are often unarticulated pieces of information showing up through intuition. What you know is a limiter to what you perceive as good or bad opportunities.

Uncertainty Is A Trigger

The unknown is a non-quantifiable risk.

When faced with uncertainty you tend to use available information to make a probability weighted decision. Without information, you often overweight the most familiar option.

Change Is a Trigger

“If its not broke, don’t fix it.”

This saying captures a resistance to change derived from limited information on better solutions. Technology is where it's at today because this poor advice was ignored.

Overcoming This Heuristic

 Awareness is the first step.

Thinking through decisions is second. Third is reframing and researching your options.

 Don't Fall For The Ambiguity Effect

Question your assumptions.