Digital entrepreneur, Oliver Brocato, broke TikTok and generated over $11 million in revenue in 18 months selling sex chocolate at only 21 years old. If you're a TikTok junkie, there's a 99% chance you've seen Tabs chocolate and maybe even indulged yourself. Here's how Tabs found success so quickly:
Virality
Leveraging TikTok to market your products is nothing new. Combining the world's best social media algorithm with a product so inherently viral is the perfect formula to create an e-commerce money-printing machine. The best part? Absolutely $0 in ad spend because the product naturally markets itself.
The Perfect Marketing Strategy
Organic reach on TikTok is just the tip of the iceberg. When you dive into the calculated marketing strategy Tabs used to take full advantage of the algorithm things start to get interesting.
When content is your primary marketing channel the bottleneck becomes apparent very quickly. The only way to scale is to make more content while consistently split-testing to generate as many views as possible. To do this, Tabs created an affiliate program to incentivize TikTok users to make their own Tabs TikTok account marketing their products for free in exchange for a commission. Suddenly, there were thousands of accounts cranking out ads every day and the takeover began.
Discord groups were created for the affiliates to collaborate and dial in the perfect formula to maximize views on every single video. High schoolers earned more in Tabs commissions each month than their parent's full-time income before the TikTok shop affiliate program was even created.
As a digital marketer, I love the Tabs story. Creativity and leverage are all it takes to make millions in online business.