Ben Settle is a copywriter and marketing strategist known for his attention-grabbing headlines and persuasive sales copy.
Warning: These 5 Steps May Rewire Your Brain:
Step 1. Use a strong, action-oriented voice:
Ben is known for his use of powerful words and phrases that grab the reader's attention and never let’s go.
Step 2. Write with personality:
Ben’s writing is characterized by its strong voice and personality. His no holds barred, speak his mind approach is a refreshing change for many readers… including me.
Step 3: Use rhetorical devices:
Ben is extremely skilled at using rhetoric. Rhetorical questions, repetition, and alliteration make his writing memorable and impactful.
Step 4: Focus on the benefits:
Ben's writing is always geared at showing the reader how they will benefit from what he's selling. His persuasive language easily makes the case for why the reader should take action.
Step 5. Use short, punchy sentences:
Ben’s writing is characterized by brevity and simplicity. No wasted words and straight to the point.
Bottom line, if you want to write like Ben Settle, focus on using strong, action-oriented language, writing with personality, and highlighting the benefits of what you're selling.