The size of the prize.
In the #Hunter, the average plan utilisation of the 26k Participants is 76% (all data from ndis.gov.au). Even allowing for market concentration (around a quarter of spending goes to the top 10 providers) there are still hundreds of millions of dollars of funding allocated but unspent.
If this underspend was evenly allocated across all 1,259 currently active providers in the Hunter, every single business faces a potential $340k revenue opportunity!
Are you set up to participate in this?
Who can benefit?
NDIS Participants need a whole range of services to activate their plans and pursue their goals.
@_clickability data shows that the top services sought in the Hunter in the last 6 months included:
Psychology
Cleaning and Gardening
Support Co-Ordination
Plan Management
(PS: We even had a request for Service Animal and Pet support in Georgetown! So the opportunity may be broader than you imagine!)
How to execute - in person
In person: B2C business development in the NDIS is challenging.
Top tip: Support Co-Coordinators are a great go to market channel since they always need new options for their Participants. Search Clickability for Newcastle SC's and hit up a selected few to test your offer.
How to Execute - Digital Basics
NDIS Participants are a highly connected and digitally-savvy consumer community. Meet them where they are - online.
Top Tip: List your business on a specialist NDIS business development channel. Be sure to check how the platform qualifies the leads. What is the price of admission? Is there a cap on leads per month or any hidden charges? Any option for profile boost through advertising?
How to Execute - Digital Extension:
If you have a website or social channel and want to up your digital game, think about driving new traffic through paid ads or content.
Top Tip: As at today, you can buy the keywords 'Hunter Valley Disability Services for around $4.77 per click on Google. Think about your conversion possibilities (how's your landing page?) and your unit economics. Or is this all doublespeak? If so, drop us a line and one of our Google Accredited specialists can talk you through an advertising plan to suit your budget.
Get NDIS match fit and join the game!
If you're in town this weekend, drop in on the Clickability team at the #HunterDisabilityExpo and discuss the market and your growth goals!