Cracking the Amazon code 🍳

How Amazon invents at scale 🚀

and you can too 👇🏽

AMAZON IS NOT IN THE BUSINESS OF INVENTING

They are actually in the business of

creating processes that make invention easier

HERE'S HOW THE PROCESS WORKS

...Employee with a big idea outlines

their vision

...They create a theoretical press release (PR) of the idea

...They support the PR with a FAQ

...This PRFAQ explains the customer benefits and answers potential customer questions.

NEXT

...A team of fellow innovators at Amazon

evaluate the idea, iterate and refine it

...Ideas that live through this rigorous process

get funding to make it to the market.

Prime Now, Amazon Go, Alexa all came from this process.

So in sum

Amazon invents at scale using the PRFAQ process

which energizes the organization to be

innovative

Have you tried something like this?

How did it go?

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I deconstruct marketing w/ frameworks & mental models that ambitious marketers can apply and go from stagnant to STAND-OUT

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