In a world where everyone seems to be in front of the camera, what if you're uncomfortable showing your face? Can you still build a fierce brand online?

Well, of course you can!

A couple of years ago, I stopped making YouTube videos and even made the ridiculous "I Quit" video. I still go back and forth about whether I should take this down since I'm back on YouTube with the Practice Your Perfect Podcast this July, but we digress.

During that time, my business never came to a screeching halt! Suprised? I was. I've put each of these methods to the test

Here are five super simple strategies to promote your business without ever stepping in front of the camera. Intrigued? Let’s dive in!

1. Write a Blog

Blogging is one of the foundations of building a platform on the internet, so of course, it had to make the list. It also happens to be one of the most powerful tools to share your expertise and connect with your audience without showing your face. Write about topics related to your industry, share valuable tips, and engage with your readers through comments. This way, your knowledge and personality shine through your words.

2. Record Yourself on Zoom (Audio Only)

Use Zoom to record your voice and transform the audio into engaging content. Tools like Wavve allow you to create audio waveforms that you can post on Instagram or other social media platforms. This method lets your voice do the talking while keeping your face off-screen.

3. Create Reels with Everyday Tasks

Film yourself performing everyday tasks like working in the garden, cooking, or organizing your workspace. Add a call-to-action overlay and some catchy music, then share your insights in the caption. This approach makes your content relatable and engaging without showing your face.

4. Write for Medium

Medium is a popular platform where you can publish articles and reach a broad audience. Share your knowledge, tell your story, and establish yourself as an authority in your field. Writing for Medium helps you connect with readers and build your brand through expertise.

5. Leverage Infographics and Visuals

Create visuals for carousels that showcase your tips, strategies, and data. Use tools like Canva to design eye-catching graphics that you can share on social media, your blog, and in newsletters. Visual content is highly shareable and can effectively communicate your message without requiring you to be on camera.

Building a brand online doesn't mean you have to step in front of the camera. Use these creative strategies to unleash your something amazing and connect with your audience in ways that make you comfortable. Practice YOUR perfect approach to building a brand online, and watch your brand grow without showing your face.

That's how you design a life and business on your own terms!

Stay Fierce on your goals and keep practicing!

Ashlee