Are you struggling to grow your email list?

You might have heard multiple times that social media is your best bet to grow your email list. But are you stuck in the content creation hamster wheel without much success? If yes, let me help you with a strategy known as Automation that will help you convert your followers to subscribers, thereby growing your email list in no time.

Let's learn to get subscribers in the DM in three easy steps.

Step 1: Your Lead Magnet
Your lead magnet is your free offer, which is so good that it is irresistible to your ideal client, making them think, "Is it really for free?"

Think of one thing that you can offer your ideal client for free which would be irresistible to them. For example, a free consultation, an ebook, or a template with information beneficial to your customer.

If you need help choosing your ideal lead magnet or freebie, take a look at this guide, where I have detailed the best lead magnets that convert.

Step 2: Post
Write an engaging post stating the benefit and overall outcome of your lead magnet, explaining why they should have it and what transformation it promises.

Ask your followers to comment a specific word on your post to receive the offer. For example, “template,” “offer,” or “free consultation” [anything that suits your offer].

If you have a hard time creating an engaging post, here's a social media content calendar that will help you create engaging posts with the help of AI and even help you schedule them to remain consistent in your marketing efforts.

Step 3: Automation
Once your follower comments with that word, the automation gets triggered to send a message to their DM asking them to provide their details [name and email address] in exchange for your offer. Once you get the details, let the automation store that information in a Google Sheet or your CRM.

The automation runs for every comment without you having to reply manually to each one. This helps you save time and grow your email list on autopilot. You can try different lead magnets to find the best fit that is most effective in getting more subscribers.

You can automate storing your follower details directly to your preferred email platform, where you can run email sequences to nurture your newly acquired subscribers.

If you are not sure how to write emails to your new subscribers, we have created an email swipe file that will help you write email sequences in no time with the help of AI prompts. Have a look at the Email Swipe Files here.

Congratulations, now you have your followers' details and are no longer dependent on the social media algorithm. Use these details to nurture your followers and convert them into customers.

You can use this automation strategy not only for Instagram but also for Facebook, or even better, for both.

Best Platform for Automation:

Now that you are aware of the above automation strategy, you may be intrigued to know how to make the automation a reality.

The best platform for automation, which is cost-efficient and easy to learn and implement, is ManyChat. Trusted by thousands of online business owners and creators, it makes setting up your social media automation a breeze. To know more details about the platform, have a look at it here.

Happy Automating!