My copy went from generating $0 to $1M+ in less than 6 months.

What changed?

I started implementing these 7 principles.

Steal this blueprint to transform the words you write into an army of cash-printing renegades.

1. Get Inside Your Customers

Not like that (you fucking perv).

Get inside their head.

Nothing will improve your copywriting faster than having real conversations with your target customers and understanding:

Their hopes and desires
Their fears and failures
Their past experiences

Great copywriting doesn't start with selling the reader.

It's starts by making the reader feel understood.

2. Build a Mental Masterpiece

Which of these sentences is more compelling?

Thanks to copywriting, I make more money and have more freedom than I've ever had
Thanks to copywriting, I regularly wake up to notifications that I've made $1,000, $2,000, even $5,000 while I slept

The second, right?

Because it doesn't just tell you about the power of copywriting. It creates an internal experience of what's possible when you master copywriting.

Don't tell your customers what you can do for them. Show them.

3. Master the Art of "Mental Looping"

In just a minute, I'm going to share a copywriting secret that took me more than a decade of hard work (and $500,000 of my own money) to discover.

A secret that allows me to effortlessly take products from hemorrhaging money to printing money, overnight.

But first...

... What I just did is called "opening a loop."

And the best copywriters understand how to use these loops to keep readers engaged (sometimes for 30+ minutes).

Whenever you're writing copy (or fan mail or erotic fiction)...

Use open loops to keep readers engaged.

Just make sure to close those loops and deliver on whatever pay off you promised.

4. K.I.F.S.

Keep. It. Fucking. Simple.

The most profitable sales pages are written between a 3rd and 5th grade level.

(Which is one reason the best writers tend to make the shittiest copywriters).

You aren't trying to win a Nobel Prize for literature.

You're trying to show your ideal customers that you understand their pain and have a solution.

5. Test Ideas, Not Words

Split testing words (e.g. the articulation of headlines, hooks, etc) can give you marginal improvements.

But the most lucrative split tests are based on ideas.

Instead of rewriting the same idea 50 different ways, start by testing 50 different ideas to find the one that lands.

6. Ditch the Hype

Crazy claims worked in the early days of digital marketing.

But modern consumers have grown a few new brain cells.

And the loud, hyperbolic, scuzzy bullshit that used to drive results doesn't work.

Case and point?

Check out Matt Gray's copy for FounderOS

With the results he's achieved he could have written something like:

"Build a $12.3 Million / Year Digital Business that Prints Money While You Sleep"

But he didn't.

Because he understands that hype hurts conversions.

Be honest. Be transparent. Be real.

People respect businesses that aren't full of shit.

7. Brand > Copy

Some of the biggest brands on the planet have the worst copy.

As amazing as copywriting is, it isn't the end all be all of building a successful business.

Your brand is more important.

As Ramit Sethi says:

"Copywriting is just a tool to grow your business."

Yes, it matters.

But your product, reputation, and offer matter more.

7 Steps to Become a 7-Figure Copywriter

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