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Beat Goetschi 🚢

2y ago

My passport is Swiss and I live in Madrid, Spain. Leadership in the digital age, disruptive business models and the digital economy are my topics.

Create your roadmap for digital transformation
Beat Goetschi 🚢

The best roadmap for digital transformation is the one you define for yourself.

Dozens of models and roadmaps tell you how to approach digital transformation. They all look different and have fancy names but cover the same content. The best approach, however, is the one you develop for yourself.

And here are 4 steps to get your roadmap:

  1. Create your own model and build your own vision

    Create a model that answers why and what you want to transform based on the 4 perspectives: Customer Experience, Operating Model, Technology and Culture and Talent. Add a vision as a North Star and to engage and motivate.

  2. Start to get small wins

    Start with an outlier in your model to get small wins, first experience and buy-in for the approach. Learn about technology, managing change, and building alliances.

  3. Adapt your vision on the go

    Once you are on the go, adapt your vision! Include what you are learning, reflect agility and show commitment!

  4. Build your roadmap based on backward planning

    Now you have your adapted vision and first experiences. Now is the time to build your roadmap and connect the different initiatives to a bigger strategy and goal. Start from your vision and build backwards the components you need to get there.

"Translating business goals into digital strategy is a key role that leaders cannot delegate," wrote Tony Saldana in "Why Digital Transformations fail".

I can't wait to read your feedback, comments, questions, shoutouts and suggestions.

And give some thought to the following: What small project can you start to test your hypothesis on how to create a cultural change towards transformation?

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