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Ben Macdonald

1y ago

★ Empowering small businesses to do more by doing less through AI and automations ★

The Underrated Skills That Make or Break AI Sales Adoption

AI in sales isn't just about tech. It's about people. The skills that determine success aren't what you'd expect.

First, there's curiosity. The best adopters are those who ask, "What else can this do?" They explore, test, and push boundaries. They're not content with surface-level understanding.

Then there's skepticism. Not the kind that rejects AI outright, but the healthy sort that questions results. It's easy to be dazzled by AI's output. The skill is in knowing when to trust it and when to dig deeper.

Adaptability is crucial. AI tools change rapidly. Those who thrive are comfortable with constant learning and aren't wedded to specific tools or methods.

Perhaps most important is empathy. AI can crunch numbers and spot patterns, but understanding the human element of sales remains a uniquely human skill. The best AI adopters use tech to enhance, not replace, human connections.

Lastly, there's storytelling. AI can generate content, but crafting a compelling narrative that resonates with customers is still a human art. The skill lies in weaving AI-generated insights into stories that move people.

These skills aren't taught in typical AI courses. They're developed through experience, reflection, and a willingness to challenge oneself. In the rush to adopt AI, we mustn't forget: the most powerful tool in sales is still the human mind.

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