A tool is only valuable if it makes life easier.

So, what are some of the ways The Five Lightbulbs makes things easier? Here are five of them.

1. Craft a killer sales message

When an entrepreneur runs their sales message through the lightbulbs, it comes out stronger on the other side. Every time.

You can also use the framework to audit your marketing material.

Are there gaps? Are you saying everything you should be? Do you turn on all the Lightbulbs?

2. Outline marketing campaigns

Outlining a marketing campaign isn't easy. You have to identify topics, what to say, when to say it, etc.

The Five Ligthbulbs makes it easier to whip up a high-converting product launch or promotion.

3. Organize your customer quotes

This has been one of the more popular uses of the framework. Create a bucket for each Lightbulb and then put your customer quotes and testimonials under each bucket.

You'll no doubt find gaps. That's okay. It simply means you have an opportunity to build more robust marketing.

4. Speed up your team

This one makes sense. When the copywriter can say, "We need to include more Lightbulb #5 quotes," and everyone knows what she means, it speeds things up.

5. Use The Five Lightbulbs as a basis for A/B testing

This is especially helpful if you're running paid ads. You can ask, "Hmm what would happen if we ran a Lightbulb #3 ad?" And then run a test and get your answer.

There are more, but these will give you a boost.