Gary Halbert's sales advice on figuring out what people will actually buy vs. what they like. Hint: Look at their order history.
"Be skeptical of...
What people say.
Of surveys.
Of questionnaires.
Instead, believe in numbers." - From Halbert's 𝑻𝒉𝒆 𝑩𝒐𝒓𝒐𝒏 𝑳𝒆𝒕𝒕𝒆𝒓