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Felipe Bovolon

1y ago

Director at PwC Strategy& Brazil | Expert in Strategy, Transformation, Business Development, and Project Management | Optimist, Strategist, Thinker, and lifelong Learner

šŸ” Trust: The Unseen Currency of Future Business Success

⇒ Why This Matters: Trust isn't just a feel-good factor. It's a critical, often overlooked, lever for enhancing performance. Paul J. Zak's HBR article, "The Neuroscience of Trust," underlines this with solid research.

Compared with people at low-trust companies, people at high-trust companies report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, and 40% less burnout.

Fostering a trust-centric culture is the key to sustaining high-performing teams and securing long-term business growth.

⇒ What You Need to Know:

• 🧠 Brain Science & Business: Oxytocin, a brain chemical, directly influences trust and cooperation. Zak’s studies show that trust nurtures this chemical, enhancing team dynamics and productivity.

• 🌟 Recognize Excellence: Prompt, peer-driven, and public recognition boosts morale and trust. It's not just about the reward but the message it sends – acknowledgment and appreciation of hard work.

PwC's global CEO survey reported that 55% of CEOs think that a lack of trust is a threat to their organization’s growth. But most have done little to increase trust, mainly because they aren’t sure where to start.

• šŸ’Ŗ Empower with Autonomy: Trust your team with autonomy. It's a testament to their capabilities and your confidence in them, fostering innovation and personal accountability.

• šŸ”„ Transparent Communication: Openly sharing company goals and strategies reduces uncertainty, fostering trustful and stress-free work.

• šŸ¤ Relationship Building: Encourage genuine connections within teams. It's not just about tasks; it's about people. Stronger bonds lead to better collaboration and performance.

• 🌱 Whole-Person Growth: Invest in your employees' personal and professional growth. A holistic approach to development fosters a more engaged and committed workforce.

⇒ Dive Deeper:

• "The Speed of Trust" by Stephen M.R. Covey: Insights into how trust impacts every aspect of our professional lives.

• "Dare to Lead" by BrenĆ© Brown: A guide to creating an environment of trust and empowerment.


⇒ Trust is a tangible driver of organizational success. How are you cultivating it in your company?

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