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Brandon Fluharty

Brandon Fluharty

April 30, 2022

3 Dead-Simple Frameworks I Followed Each Day to Close $50M in SaaS Sales in 4 Years.

Over the past 4 years, I closed over $50M in transformational SaaS deals with the world's largest brands...all w/o sacrificing my health and wellbeing.

What most people don’t know?

The key to success is having a good system.

I use these 3 dead-simple frameworks each day.


Framework #1: Find your rhythm with DFC (Discipline + Flexibility + Curiosity)

DFC is a great way to support anything with a start, middle, and end (like a single workday, an important meeting, or an entire sales engagement)

Let's use a mtg as an example.

It works like this πŸ‘‡

β†’ START: Be DISCIPLINED like a world-class ATHLETE. 

Why? They know exactly how to prep themselves to perform at an elite level.

Try this: Instead of stressing over what will happen over an entire meeting, only focus on delivering a great opening to crush early jitters.

β†’ MIDDLE: Be more FLEXIBLE like a creative ARTIST.

Why? They know how to get in the zone and adapt on the fly (like an improv comedian)

Try this: Instead of focusing on what you are going to say next in the presentation, become present in the moment and actually listen well.

β†’ END: Be CURIOUS like a renowned SCIENTIST.

Why? They aren’t guided by emotion, they experiment using data to make things better.

Try this: Instead of making assumptions, ask questions like "what went well?" and "what could have been better?" to improve for next time.

Framework #2: Protect Your TEA (Time, Energy, and Attention)

We all have finite resources of limited time, energy, and attention.

It works like this πŸ‘‡

I constantly ask these 3 simple questions:

  • β€œIs this a good use of my TIME?”

  • β€œDo I have the right ENERGY for this?”

  • β€œDoes this deserve my ATTENTION?”

Today, these questions are like second nature to me and snap me back to focus if I go down an unintentional path (like scrolling aimlessly on social media).

This was not always the case, so I set hourly reminders with these 3 questions to nudge me in the right direction.

In addition, these tools and tactics help keep my TEA full:

1) Use The Pomodoro Technique to stay focused and fresh (Google it)

2) Track my time using @timeular

3) Track my sleep and recovery using @whoop

4) Optimize my energy using @risescience

5) Time block using @sunsamaHQ

Framework #3: Deliver excellence with PREP (Plan, Rest, Effort, Perform)

PREP helps me operate at an elite level consistently.

It works like this πŸ‘‡

  • Plan (do this the evening before)

  • Rest (then relax, recharge, & rejuvenate)

  • Effort (give 100% on on my most important task in AM)

  • Perform (measure how well I performed at end of the day)

Note: 2/4 pillars start the day before.

Voila! Happy thriving!

TL;DR - Using the 3 simple frameworks of DFC, TEA, and PREP will help you:

β€’ Find an optimal rhythm in every situation

β€’ Protect your precious time, energy, and attention

β€’ Deliver elite performance consistently w/o burning out

If you found this thread valuable:

1. Toss me a follow for more threads on developing a personal operating system β†’ @BrandonFluharty

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