📸 credit: Moina Abdul

Rethinking what was truly important in life

For the longest time, I knew I wanted to branch out and do my own thing. I just wasn't quite sure what that was.

I was pretty happy and very successful as a strategic SaaS seller for LivePerson, the world's #1 most innovative A.I. company...yet I yearned, and knew, I was capable of more.

A few things happened that brought this into fuller focus:

1. I started following Justin Welsh (on LinkedIn) and Jack Butcher of Visualize Value (on YouTube)

2. The pandemic helped me rethink my life's priorities

3. I realized my knowledge was valuable and deserved to be shared

Getting started on the journey to creator

I started my journey almost two years ago in 2020, with a haphazard approach. Luckily, through trial and error, and the help of others (like Justin and Jack), I put a better system in place...

Here were the 6 invaluable steps I followed that worked well:

1. Write to one person. Think about the knowledge you’ve acquired, particularly try to deconstruct what you know now that you didn’t 3 years ago.

2. Start. Begin writing (or share videos if that’s your thing) every day on social (pick one and double down on it…for me it was LinkedIn).

3. Adopt a long-term view. Stay patient, consistent, and offer insane value with your content without asking for anything in return.

4. Listen to the audience. Eventually, your audience will grow around the topics and tips you share and they’ll starting asking you questions.

5. Focus on one problem to solve. Pick the most common question you get and turn that into a low-cost, low-effort info product (like an ebook) and then start promoting it once a week in your content rotation.

6. Scale. Eventually, that will give you a foundation to scale your business model to start evolving the 1st product (like turn it into a more expensive digital course), creating new products (like a paid community), and expanding your social channels (like Twitter).

BONUS: Invest your commissions in your personal brand (buy your name as a domain, register an LLC, purchase courses to level up your creator skills, put away savings to live off of for a year, etc) vs inflating your lifestyle.

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