Use the 3C Pillar Framework to Launch Your Own Online Creator Business

The typical path to entrepreneurship for most performance-based knowledge workers (like successful SaaS salespeople - hey, that's me!) is to become one of these:

1. Startup Founder

2. Consultant

3. Coach

Although highly lucrative, none of these were particularly appealing to me, primarily because I would just be trading one hamster wheel (working for someone else in the corporate world) for a new one (trading time for dollars, plus managing all of the headaches of a small business owner).

So instead, I blazed a new trail.

I purposefully wanted to put constraints on myself that forced these things:

• Protect my TEA (Time, Energy, & Attention)

• Focus on long-term thinking

• Scale my impact

So I used the 3C Pillar Framework.

This means I focus on designing my creator business using:

1. Content

2. Community

3. Connection

The beauty of this framework is that it becomes a flywheel to support one another.

When I ship good content, I can drive people into my community, and when I connect with someone, like in a mentoring session, I learn about new content ideas that solve their challenges...and so on.

In addition, each pillar provides a nice roadmap of both free and paid options that drive one-time and recurring passive income streams and supports my why (the constraints outlined above).

Lastly, these pillars were a light lift while I was still employed in my full-time job as an active seller, making it easy to get to launch while I had a steady pay check and benefits.

I launched my first product on March 7th and within 4 weeks I was able to generate $55,234 in sales with $0 in advertising and minimal startup costs.

🐝