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Brandon Fluharty

1y ago

If you want to add an extra $700K to your W2 in SaaS sales, you must learn how to negotiate strategic deals like a Fortune 500 CEO.

Here are 4 time-tested negotiation frameworks that will earn you more and set you on a path to retiring ahead of schedule (save this thread):

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Brandon Fluharty

1y ago

1. Principled Negotiation

- Separate the people from the problem

- Focus on interests, not positions

- Generate options for mutual gain

- Insist on objective criteria

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Brandon Fluharty

1y ago

🔍 Dive deep into Principled Negotiation: https://bit.ly/4bfvTwr

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Brandon Fluharty

1y ago

2. Seven Elements Framework

- (1) Communication: Listen actively, clarify misunderstandings, and confirm details.

- (2) Relationship: Trust and connection.

- (3) Interests: It's crucial to know not just what the other party wants (position) but why they want it (interest).

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Brandon Fluharty

1y ago

- (4) Options: Don't get stuck on one solution; create a range of potential outcomes.

- (5) Criteria: This can be data, precedence, or expert judgment.

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Brandon Fluharty

1y ago

- (6) Alternatives: This relates to BATNA (Best Alternative To a Negotiated Agreement). If negotiations fail, what's the next best option?

- (7) Commitment: Make sure that commitments are clear, actionable, and accepted by all parties.

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Brandon Fluharty

1y ago

🔍 Dive deep into The Seven Elements Framework: https://bit.ly/4daFUge

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Brandon Fluharty

1y ago

3. Zone of Possible Agreement

- Positive ZOPA: The range where both parties' reservation points overlap

- Negative ZOPA: When no amount of negotiation will lead to an agreement

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Brandon Fluharty

1y ago

🔍 Dive deep into Zone of Possible Agreement: https://bit.ly/44kLCYS

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Brandon Fluharty

1y ago

4. 3-D Negotiation

- 1-D (Tactics): Face-to-face negotiations

- 2-D (Deal Design): Addressing underlying interests and creating value

- 3-D (Setup): The broader game of strategy to influence a win

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Brandon Fluharty

1y ago

🔍 Dive deep into 3-D Negotiation: https://bit.ly/4aTDdxX

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Brandon Fluharty

1y ago

To win 7-figure deals, you must think and talk like an executive.

That means using less sales methodology (focused only on you)…

And leveraging more business frameworks (the impact to be considered).

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Brandon Fluharty

1y ago

Combine all 4 of these frameworks to become an all-star strategic negotiator.

🐝

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Brandon Fluharty

1y ago

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Subscribe and receive a mini-book breaking down how to navigate your SaaS sales career more purposefully: https://brandonfluharty.com/newsletter

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