Brandon Fluharty
1y ago
If you want to add an extra $700K to your W2 in SaaS sales, you must learn how to negotiate strategic deals like a Fortune 500 CEO.
Here are 4 time-tested negotiation frameworks that will earn you more and set you on a path to retiring ahead of schedule (save this thread):
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Brandon Fluharty
1y ago
1. Principled Negotiation
- Separate the people from the problem
- Focus on interests, not positions
- Generate options for mutual gain
- Insist on objective criteria
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Brandon Fluharty
1y ago
2. Seven Elements Framework
- (1) Communication: Listen actively, clarify misunderstandings, and confirm details.
- (2) Relationship: Trust and connection.
- (3) Interests: It's crucial to know not just what the other party wants (position) but why they want it (interest).
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Brandon Fluharty
1y ago
- (4) Options: Don't get stuck on one solution; create a range of potential outcomes.
- (5) Criteria: This can be data, precedence, or expert judgment.
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Brandon Fluharty
1y ago
- (6) Alternatives: This relates to BATNA (Best Alternative To a Negotiated Agreement). If negotiations fail, what's the next best option?
- (7) Commitment: Make sure that commitments are clear, actionable, and accepted by all parties.
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Brandon Fluharty
1y ago
3. Zone of Possible Agreement
- Positive ZOPA: The range where both parties' reservation points overlap
- Negative ZOPA: When no amount of negotiation will lead to an agreement
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Brandon Fluharty
1y ago
4. 3-D Negotiation
- 1-D (Tactics): Face-to-face negotiations
- 2-D (Deal Design): Addressing underlying interests and creating value
- 3-D (Setup): The broader game of strategy to influence a win
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Brandon Fluharty
1y ago
To win 7-figure deals, you must think and talk like an executive.
That means using less sales methodology (focused only on you)…
And leveraging more business frameworks (the impact to be considered).
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Brandon Fluharty
1y ago
Combine all 4 of these frameworks to become an all-star strategic negotiator.
🐝
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Brandon Fluharty
1y ago
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