Jay Abraham is best known as the $9 billion man.

In 2005, he put together a masterclass on joint ventures.

These 5 ideas will change the way you think about marketing.

Here’s a breakdown of each one: 🧵👇

Idea #1: Harness other people's assets

Most people think they need to raise money to start or grow a business.

But Jay says you can harness other people's assets for virtually no cost.

If you do all the work - and they benefit more than you - it's a no brainer.

Idea #2: Position yourself as a trusted advisor

If you don’t do this, you will experience:

• A protracted sales process

• A race to the bottom in price

• Poor retention

It's much easier to earn the trust of your market when someone rolls out a red carpet for you via a JV.

Idea #3: Take your resources to others

Most businesses have under-utilised assets likes equipment, products & services. You can use JV's to give other people access and share the profit.

As a result:

• Provide value to more people

• Expand market reach

• Make more money

Idea #4: Bring companies together

The easiest way to do this?

Identify related products and services.

For example, engaged couples typically buy wedding photography, invitations, and much more.

Yet, it's rare for any provider to offer more than one of these products.

Idea #5: Practice creative deal-making

Finally, this is the most important and underrated advice of all.

I'm no expert, but my experience with JV's so far has convinced me that:

1) It's a learning process that takes practice

2) The rewards are well worth the effort

Join me?

TL;DR - 5 tips from @RealJayAbraham that will change the way you think about marketing:

• Harness other people's assets

• Position yourself as a trusted advisor

• Take your resources to others

• Bring companies together

• Practice creative deal-making

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