If you want to grow your business, you must stop doing it all yourself.
Hiring and managing a team is inevitable. Putting it off by running yourself into the ground while barely keeping your business afloat is an express ticket to burnout.
• You're making business much harder than it has to be
• You're allowing potential revenue to slip through the cracks
• You're putting your mental and physical health at risk
What got you here won't get you there.
The solo-entrepreneur route works for your first six figures or so. But those same methods aren't going to get you to multiple six figures and beyond. You need help. Ask any successful entrepreneur how they do it "all" and they'll promptly tell you that they don't! They have a team of rockstars supporting them.
That's the big secret.
Hire before you're ready.
The biggest mistake I see clients make is waiting too long to hire. Even if it's one virtual/administrative assistant that works with you for 10 hours a month it can make a massive difference in the way you run your business (goodbye bottleneck!).
If you've been stuck in chief everything officer mode and you're ready to break free, here's your escape plan:
• Create the vision and build it backward: develop an organizational chart. Be intentional about the positions you want to add to your company as you grow.
• Document everything you do more than once: screen recordings work great. Film yourself as you do the task and use clear naming conventions for the video files.
• Automate everything that can happen without human interaction: maximize your time and work efficiently by installing marketing, sales, and fulfillment automation.
The key to creating a business instead of a job is to begin with the end in mind. Build a well-run business operation based on where you want to end up rather than where you are now. This will make working in your business easier while freeing you up to work on your business and hire/onboard your rockstar team members.