As a Founder or Executive in the Entertainment industry, growing your personal brand will help

bring new eyes (and customers) to your company. You now this. But you don't have the time to make it happen. In fact your schedule and inbox is overflowing. So what do you do?

You hire a ghostwriter.

If you and I worked together here's what I would propose.

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You aren't posting regularly on LinkedIn

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If you aren't already on LinkedIn this is where we'd start. We'd post 3-5 times per week, focusing on your expertise, insights into your company and advice you can share.

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You post regularly on LinkedIn and have at least 6K connections

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We'd launch a personal newsletter - that way you'd drive traffic from LinkedIn to an email list you own (that doesn't rely on algorithms to succeed). You can go into more depth on topics that you're passionate about and that drive your company.

I'd then create 1-2 newsletter specific LinkedIn posts for you intertwine with the content you are already producing.

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How much time do you need to dedicate to this?

• a weekly 30 min call

• 15-30 mins per week to approve content

If you know the importance of building your personal brand online (for the growth of your company), have 30-60 mins per week and a budget to dedicate to it, hiring a ghostwriter is your next move.