Welcome to Escape The Algorithms: A series where we uncover how video-first creators can build and own their audience away from social media by starting an email list.

Introducing Maya Leinenbach aka. Maya Fit Green Mind - an 18 year old German student who publishes vegan video recipes. She also has a cookbook 'Ooh, that's vegan?' in multiple languages and a signature spice range with Soul & Spice.

Just look at her social media numbers:

Instagram: 3.4M

TikTok: 1.6M

Youtube: 781K

Maya is SERIOUSLY impressive, especially for someone still at school! But there is one huge, gapping hole in her business.

She has no email list!

Let's say between platforms she has 1 million unique followers. Even if just 10% of them sign up to her email list, that's a 100K list!

But the last thing Maya should do is start an email list and then just copy paste her video content into a newsletter (written) format.

Subscribers will only subscribe if they think they'll get unique content in their inbox each week - above and beyond what they watch on your social media channels.

So Maya, here are 8 written content ideas for your new newsletter, that will help you start collecting email addresses of your audience and secure your business away from social media algorithms:

1. How you balance building your growing vegan empire with school (this will be super inspirational for your student audience)

2. How to be confident on camera (and how this has grown over time)

3. Behind the scenes of how you come up with your new recipes

4. How you wrote your first cookbook

5. Mistakes you made starting out

6. Your cooking inspirations

7. Video making tips

8. Daily routines