You're an Executive/Founder and you want to start sharing thought leadership content. Where is the best place to post it?
Go to where you already have an audience first!
This could be
• here on LinkedIn
• Medium
• Quora
Once you start seeing momentum, start to capture that audience by launching an email list (and newsletter), so you can build a deeper relationship with them.
As a ghostwriter, this is the path I always take my clients on who want to build authority in their industry. I meet them where they're at and then we develop a strategy to get them to that though leadership position in 6-12 months.