A great book is like an irresistible milkshake.

You know you shouldn't drink it so fast. You know you should savor it.

But you can't.

You'd rather risk brain freeze than revisit the taste of your own mouth.

Such tantalizing bliss!

Such an effective antidote to the worries you had before it arrived!

If only it would last forever.

But it can't.

And you're sucking it down so quick you're afraid to look at how much is left.

You are a slave to its deliciousness.

All you can do is surrender.

This is how you want readers to feel when they pick up your book.

Like their to-do list is no longer important.

Like the laundry can wait. Like the kids can wait.

Like life can wait.

So how do you do it?

In a world full of authors who are sharing new "milkshakes" with the world every day, how do you stand out?

Simple.

You learn how to expertly wield a straw.

In other words, while other authors have a vision for their perfect "milkshake," stir the ingredients together, and hit publish, you're more methodical...

You structure your book so the first sip that climbs the straw demands the sipping of a second, and the second sip invites an irresistible third. And you do this by making sure the way you reveal information delivers a dose of dopamine (ie new information) while raising questions that only another sip can answer.

This is how you write a book that readers can't put down.

This is how you write a book that readers can't help but finish the day they buy it.

This is how you build a readership that begs for more.

You strategically serve your "milkshakes" through a straw.

⁣In other words, you combine savvy storytelling skills with a structure that's solid but slippery.🤤