Most startups fail.
Most startups that succeed have experienced founders.
If at first you don’t succeed, take responsibility for what went wrong, and launch a new venture that steers clear of prior pitfalls.
Validate assumptions earlier and more cheaply.
Listen better and more frequently to potential and current customers.
Build something people love that solves an urgent high-value problem.
Be willing to pivot when you lose faith in the winnability of your current trajectory.