Nicolas Cole is a master of Digital Writing.

But despite being one of the most prolific digital writers in the world, most people have no clue how they did what they did. And honestly, neither did I. So, I took it upon myself to binge over 3 master classes of theirs to study exactly how—and see if I could find a repeatable framework I could use myself to be a master digital writer.

120 hours later, here’s what I learned:

Quick Stats About Nicolas Cole

Here are a few interesting data points to give you context, in case you're unfamiliar with Cole:

• 172K followers on Twitter

• Published thousands of articles on quora, twitter, medium.

• Made millions writing online

Needless to say, they’re one of the best in the world at digital writing.

So... what can we learn?

Cole's 3-Step Framework For Becoming a Master of Digital Writing

From my research, all their success can be boiled down to a very simple process:

1. Start with lean writing

2. Study the data

3. Double down on what works

Pair this framework with an unmatched work ethic and you get a potent combination for rapid growth.

Let's dig in:

Step 1: Start With Lean Writing

For Cole, everything begins with learning writing.

The reason is because you want to see what your niche wants to read.

To do this, Cole does the following:

1. Write an irresistable hook

2. Deliver on the promise of the hook

3. Close the tweet with a simple and encouraging sentence

Simple, but highly effective.

Step 2: Study the Data

The next thing Cole focuses on is Studying the Data.

They do this by looking at analytics and sometimes even engagements. This is what separates them from the competition and makes them stand out so much compared to the average person. I consider this their “secret sauce.”

Which leads us to…

Step 3: Double down on what works

But the real reason Cole is so successful at digital writing is that they are obsessed about

• use the data to understand the reader

• write more about what readers are engaged with

• re-tweeting successful posts

This, combined with lean writing and study the data is what makes him so successful.

So, give the above a try, and maybe you will be the next master of digital writing!