If you try to write for everyone, you end up writing for no one.

And this fear of being "too specific" holds back every beginner writer.

Ironically, it's only when you start to get uncomfortably specific that you're saying something that will resonate with a large group of people.

And the key to being specific starts with pinpointing the exact problem you're solving and the exact person you're solving it for.

And this starts with answering 2 questions when you sit down to write:

• What problem am I solving? And who has this problem?

If you can't specifically answer these two questions with one problem and one person, you're not writing with enough specificity.

Once you've pinpointed your exact problem and exact reader, now you need to pinpoint your solution. And this starts with 3 more questions:

• What emotion am I creating?

• What action am I encouraging?

• What benefit am I unlocking?

From here, your writing is simple. Write directly to one person to solve one problem. And solve their problem by generating one emotion, to get them to take one action, so they can unlock one specific benefit.

But here's the most important thing to keep in mind. You're not actually writing for one person. You're writing for the hundreds, thousands, or millions of other people who have this exact problem.

And if you think you're being too specific, you're failing to recognize the scale of the internet.

Because if you can solve one person's problem, the sheer size of the internet guarantees there are countless others just like them.